Custom Shampoo Formulation: From Concept to Shelf

In today’s competitive hair care landscape, launching a shampoo line is no longer about generic formulas — it’s about customization, innovation, and brand differentiation. Whether you’re a salon owner looking to expand your product offerings or a distributor building a private label collection, success depends on how effectively you turn a concept into a shelf-ready product.

At HODM Cosmetics, we specialize in helping brands create custom shampoo formulations that align with target market preferences, ingredient trends, and performance expectations. From selecting the right base formula to designing packaging and ensuring international compliance, we guide our B2B partners through every stage of product development.

1. Market Demand for Custom Shampoo Solutions

The global hair care market is shifting toward personalized beauty — products tailored to specific hair types, lifestyles, and values. According to recent data, more than 65% of consumers prefer shampoos that address their unique concerns, whether it’s color protection, scalp care, or hydration.

For private label brands and salons, offering a custom shampoo line means:

Standing out in a crowded market
Building stronger brand identity
Increasing customer loyalty through targeted results

With rising demand for sulfate-free, silicone-free, and organic formulations, now is the perfect time to develop a customized shampoo solution that embodies your brand story and performance goals.

2. The Custom Shampoo Development Process at HODM

Creating a custom shampoo from concept to shelf requires both creativity and technical expertise. HODM Cosmetics follows a structured, transparent OEM/ODM process that ensures efficiency and quality.

Step 1: Concept & Market Positioning

We begin with brand consultation, defining your target audience, price positioning, and performance goals. Whether you aim for salon luxury or mass-market appeal, this phase helps us match formulation complexity and ingredient selection to your brand’s vision.

Step 2: Formula Design & Ingredient Selection

Our R&D team develops a unique formula based on your requirements. You can choose from:

Sulfate-free / organic / vegan bases
Functional ingredients such as argan oil, keratin, or biotin
Essential oils for fragrance and scalp health
Special claims: anti-frizz, color-safe, volumizing, or repair

We provide sample testing for your review, allowing refinements until the final formula perfectly represents your brand.

Step 3: Packaging & Design Customization

Packaging plays a vital role in brand identity. HODM offers:

Custom bottle shapes, materials, and capacities
Private label logo printing and color matching
Sustainable options such as recycled PET or biodegradable tubes

Step 4: Regulatory Compliance & Certification

Every formula undergoes safety assessment and stability testing. We ensure compliance with:

U.S. FDA Cosmetic Regulations
EU Cosmetic Product Safety Reports (CPSR)
ISO 22716: GMP-certified production standards

Step 5: Production & Quality Control

Once approved, mass production begins in our automated GMP workshop, with strict quality monitoring to guarantee consistency in every batch.

Step 6: Packaging, Labeling & Global Delivery

Finally, products are filled, sealed, labeled, and shipped worldwide. Our team supports door-to-door logistics for smooth delivery to your warehouse or distribution center.

3. Key Advantages of Custom Shampoo Development with HODM

✅ Full OEM/ODM Support: From formulation to packaging, one-stop service.
✅ Flexible MOQ: Ideal for startups, salons, and established brands.
✅ Expert R&D Team: Over 10 years of experience in clean and high-performance formulations.
✅ Sustainability Options: Eco-friendly materials and cruelty-free production.
✅ Global Compliance: Ready for U.S., EU, and Asian markets.

By partnering with HODM, you can focus on branding and marketing, while we handle the science, safety, and scale behind your shampoo products.

4. Trending Custom Shampoo Concepts in 2025

Botanical Repair Shampoo: Enriched with organic oils and plant extracts for damaged hair.
Clarifying Peppermint Shampoo: Deep-cleaning formula for oily scalp and salon detox use.
Curl Enhancing Shampoo: Moisturizing base with natural butter and proteins for curl definition.
Men’s Scalp Care Shampoo: Anti-dandruff formula with menthol and caffeine.
Color-Protect Shampoo: Sulfate-free formulation designed for color-treated hair.

These categories reflect growing consumer demand for clean, functional, and sensorially appealing products — all customizable through HODM’s private label program.

MoroccanArgan Oil Elixir Hair Shampoo

For weightless rehydration, designed to rebalance the hair’s moisture level. Damaged hair is repaired and regains softness, suppleness, and shine. The innovative ultra-hydrating formulas offer extraordinary superior hydration. Recharge the hair with natural argan oil moisture without overburdening it. For soft, supple, and nourished hair, full of healthy shine and vitality.

Size: 8.45 fl oz / 250 ml | 16.91 fl oz / 500 ml
Key Ingredients: ARGANIA SPINOSA KERNEL OIL (ARGAN OIL)
Key Benefits: Weightless Hydration, Moisture Balance, Damage Repair, Softness Boost, Healthy Shine

Argan Oil Hydrating Shampoo

For weightless rehydration,designed to rebalance the hair’s moisture level. Damaged hair is repaired and regains softness, suppleness and shine. The innovative ultra hydrating formulas offer extraordinary superior hydration. Recharge the hair with natural argan oil moisture without overburdening it. For soft, supple and nourished hair, full of healthy shine and vitality.

Size: 1.86 fl oz / 55 ml | 10.14 fl oz / 300 ml | 16.06 fl oz / 475 ml | 33.81 fl oz / 1000 ml
Key Ingredients: ARGANIA SPINOSA KERNEL OIL(ARGAN OIL)
Key Benefits: Argan Treatment, Sulfate Free, Moisture Balance, Anti-Dandruff, Healthy Shine

Gentle Clarifying Shampoo

Gentle clarifying shampoo is a professional-grade deep cleansing shampoo that is specially formulated with powerful but gentle sulfate-free washing agents that instantly remove dirt, buildup, and other impurities from your hair. Anti-residue and gentle non-irritating clarifying shampoo with a blend of plant oils, essential oils, and extracts also naturally nourishes and revitalizes your hair and scalp.

- Size: 10.14 fl oz / 300 ml
- Key Ingredients: OLEA EUROPAEA (OLIVE) FRUIT OIL、SESAMUM INDICUM (SESAME) SEED OIL、ARGANIA SPINOSA KERNEL (ARGAN) OIL、 MACADAMIA INTEGRIFOLIA SEED OIL、SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL、PERSEA GRATISSIMA (AVOCADO) OIL、CAMELLIA JAPONICA SEED OIL、RICINUS COMMUNIS (CASTOR) SEED OIL、ALEURITES MOLUCCANUS SEED (KUKUI) OIL、CALOPHYLLUM INOPHYLLUM SEED (TAMANU) OIL、SCLEROCARYA BIRREA SEED (MARULA) OIL、 COCOS NUCIFERA (COCONUT) OIL、MENTHA PIPERITA (PEPPERMINT) OIL、EUCALYPTUS GLOBULUS LEAF OIL、MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL、CINNAMOMUM CAMPHORA (CAMPHOR) BARK (RAVINTSARA) OIL、CITRUS AURANTIUM BERGAMIA (BERGAMOT) FRUIT OIL
- Key Benefits: Deep Cleansing, Sulfate Free, Residue Removal, Scalp Nourishment, Hair Revitalization

Sulfate Free Repair Shampoo

Sulfate free repair shampoo gently removes excess sebum, product build-up and pollution. Riches in vegetable protein, several plant extracts and oils effectively repair and strengthen lifeless hair. Natural washing agent sulfate free formula gently washes away color residue, the surface of the hair fiber is smoothed out to lock in the pigments.

Size: 10.14 fl oz / 300 ml
Key Ingredients: ARGANIA SPINOSA KERNEL (ARGAN) OIL、MACADAMIA INTEGRIFOLIA SEED OIL、SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL、PERSEA GRATISSIMA (AVOCADO) OIL、CAMELLIA JAPONICA SEED OIL、RICINUS COMMUNIS (CASTOR) SEED OIL、ALEURITES MOLUCCANUS SEED (KUKUI) OIL、CALOPHYLLUM INOPHYLLUM SEED (TAMANU) OIL、SCLEROCARYA BIRREA SEED (MARULA) OIL、COCOS NUCIFERA (COCONUT) OIL、OLEA EUROPAEA (OLIVE) FRUIT OIL、HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL
Key Benefits: Sulfate Free, Sebum Removal, Hair Repair, Strengthening Oils, Color Protection

Sulfate Free Color Protect Shampoo

Sulfate free color protect shampoo is free of harsh surfactants or sulfates that can strip away and damage color-treated hair. This ultra-mild cleanser protects the color’s integrity and prolongs vibrancy and brilliance. It is designed to prevent fading and eliminate color washouts. A mild & tearless sulfate-free formula which contains natural based cleaners coconut designed to care for color-treated, highlighted hair by cleaning effectively without washing out the colors, while providing strengthening and shine.

Size: 10.14 fl oz / 300 ml
Key Ingredients: ARGANIA SPINOSA KERNEL OIL、MACADAMIA INTEGRIFOLIA SEED OIL、SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL、PERSEA GRATISSIMA (AVOCADO) OIL、CAMELLIA JAPONICA SEED OIL、RICINUS COMMUNIS (CASTOR) SEED OIL、ALEURITES MOLUCCANUS SEED (KUKUI) OIL、CALOPHYLLUM INOPHYLLUM SEED (TAMANU) OIL、SCLEROCARYA BIRREA SEED (MARULA) OIL、COCOS NUCIFERA (COCONUT) OIL、OLEA EUROPAEA (OLIVE) FRUIT OIL
Key Benefits: Color Protection, Tearless Formula, Vibrancy Prolong, Coconut Cleanser, Shine Strengthening

Sulfate Free Thickening Volume Shampoo

A revolutionary nature-based cleanser for all types of hair. Helps repair split ends and tames flyaway. It makes hair look thicker and fuller. Riches in vegetable protein, several plant extracts, and oils. Gives thickening, volume, silky, softness, and shine. Leaves hair silky smooth and manageable.

Size: 3.4 fl oz / 100 ml
Key Ingredients: ARGANIA SPINOSA KERNEL OIL、MACADAMIA INTEGRIFOLIA SEED OIL、SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL、PERSEA GRATISSIMA (AVOCADO) OIL、CAMELLIA JAPONICA SEED OIL、RICINUS COMMUNIS (CASTOR) SEED OIL、ALEURITES MOLUCCANUS SEED (KUKUI) OIL、CALOPHYLLUM INOPHYLLUM SEED (TAMANU) OIL、SCLEROCARYA BIRREA SEED (MARULA) OIL、COCOS NUCIFERA (COCONUT) OIL、OLEA EUROPAEA (OLIVE) FRUIT OIL
Key Benefits: Split Repair, Flyaway Control, Thickening Volume, Silky Softness, Manageable Shine

Max Repair Shampoo

Max repair shampoo makes damaged, dry, and brittle hair feel of silky perfection and radiant shine. Riches in vegetable protein, several plant extracts, and oils effectively repair, smooth, and soften lifeless hair. Helps improve strength and elasticity while creating soft, touchable hair.

Size: 10.14 fl oz / 300 ml
Key Ingredients: ARGANIA SPINOSA KERNEL (ARGAN) OIL、MACADAMIA INTEGRIFOLIA SEED OIL、SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL、PERSEA GRATISSIMA (AVOCADO) OIL、CAMELLIA JAPONICA SEED OIL、RICINUS COMMUNIS (CASTOR) SEED OIL、ALEURITES MOLUCCANUS SEED (KUKUI) OIL、CALOPHYLLUM INOPHYLLUM SEED (TAMANU) OIL、SCLEROCARYA BIRREA SEED (MARULA) OIL、COCOS NUCIFERA (COCONUT) OIL、OLEA EUROPAEA (OLIVE) FRUIT OIL
Key Benefits: Silky Perfection, Radiant Shine, Strength Improvement, Touchable Hair, Elasticity Boost

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Keratin Clarifying Shampoo No.1 New

Ensures maximum performance when used before keratin botox. Washes away minerals, chlorine, and hard water deposits to revitalize dull hair and create the best hair condition for keratin botox. Ideal for periodic deep cleansing on all hair types.

Size: 8.45 fl oz / 250 ml | 16.91 fl oz / 500 ml | 33.81 fl oz / 1000 ml
Key Ingredients: LAVENDER ESSENTIAL OIL、ROSE ESSENTIAL OIL、ARGANIA SPINOSA KERNEL OIL (ARGAN OIL)、MACADAMIA INTEGRIFOLIA SEED OIL
Key Benefits: Deep Cleansing, Mineral Removal, Dull Revitalization, Keratin Preparation, All Types

Hair Growth Biotin Shampoo

Rosemary oil, peppermint oil, tea tree oil, ginger oil, vitamin E & H naturally help increase volume and thicken hair to deliver thicker-looking hair. Silicone free formula helps to remove follicle-clogging sebum, fatty acids and environmental residues from the scalp skin and hair and encourage healthy hair growth. Promote hair growth, strengthen & fortify hair.

Size: 8.45 fl oz / 250 ml | 16.91 fl oz / 500 ml | 33.81 fl oz / 1000 ml
Key Ingredients: MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL、MENTHA PIPERITA (PEPPERMINT) OIL、TOCOPHEROL、ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT、ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL
Key Benefits: Hair Thickening, Silicone Free, Follicle Cleansing, Growth Promotion, Strength Fortifying

Hair Repair Shampoo

Hair repair shampoo gently removes excess sebum, product build-up and pollution. Effectively repair and strengthen lifeless hair with anti-dandruff effect. Hair repair shampoo formula gently washes away color residue, the surface of the hair fiber is smoothed out to lock in the pigments.

Size: 8.45 fl oz / 250 ml | 16.91 fl oz / 500 ml | 33.81 fl oz / 1000 ml
Key Ingredients: PEG-40 CASTOR OIL、ARGANIA SPINOSA KERNEL (ARGAN) OIL、MACADAMIA TERNIFOLIA SEED OIL、COCOS NUCIFERA (COCONUT) OIL
Key Benefits: Sebum Removal, Pollution Cleansing, Strengthening Repair, Anti-Dandruff, Pigment Locking

Hair Hydrating Shampoo

For weightless rehydration,designed to rebalance the hair’s moisture level. The innovative ultra hydrating formulas offer extraordinary superior hydration. Recharge the hair with natural argan oil moisture without overburdening it. For soft, supple and nourished hair, full of healthy shine and vitality.

Size: 8.45 fl oz / 250 ml | 16.91 fl oz / 500 ml | 33.81 fl oz / 1000 ml
Key Ingredients: ARGANIA SPINOSA KERNEL (ARGAN) OIL、MACADAMIA TERNIFOLIA SEED OIL、COCOS NUCIFERA (COCONUT) OIL
Key Benefits: Weightless Hydration, Moisture Rebalance, Superior Hydration, Nourished Shine, Vitality Boost

Hair Hydrating Shampoo

For weightless rehydration,designed to rebalance the hair’s moisture level. The innovative ultra hydrating formulas offer extraordinary superior hydration. Recharge the hair with natural argan oil, vitamin C and honey moisture without overburdening it. For soft, supple and nourished hair, full of healthy shine and vitality.

Size: 8.45 fl oz / 250 ml | 16.91 fl oz / 500 ml | 33.81 fl oz / 1000 ml
Key Ingredients: ARGANIA SPINOSA KERNEL (ARGAN) OIL
Key Benefits: Weightless Hydration, Moisture Rebalance, Superior Hydration, Nourished Shine, Vitality Boost

Smooth & Silky Max Shampoo

This smooth & silky max shampoo, formulated with concentrated natural oils for maximum smoothness, features a long-lasting fragrance and ultra-hydrating formulas that nourish with macadamia and coconut oils for silky results.

Size: 8.45 fl oz / 250 ml | 16.91 fl oz / 500 ml | 33.81 fl oz / 1000 ml
Key Ingredients: MACADAMIA INTEGRIFOLIA SEED OIL、COCONUT OIL (COCOS NUCIFERA)
Key Benefits: Silky Smoothness, Long-Lasting Fragrance, Ultra Hydration, Macadamia Nourishment, Coconut Infusion

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Hydrating & Refreshing Shampoo

Size: 6.76 fl oz / 200ml | 13.53 fl oz / 400 ml
Key Ingredients: FLOWER OIL、MENTHA PIPERITA (PEPPERMINT) OIL
Key Benefits: Silky Smoothness, Long-Lasting Fragrance, Ultra Hydration, Macadamia Nourishment, Coconut Infusion

Thickening Shampoo

This men’s anti-hair loss system thickening shampoo scientifically blends hydrating amino acids with essential oils and natural plant extracts to reduces hair loss due to breakage and delivers denser-looking hair. Helps to remove follicle-clogging sebum, fatty acids and environmental residues from the scalp skin and hair. Thickening shampoo to provide thicker-looking hair with D-Biotin.

Size: 10.14 fl oz / 300 ml | 16.91 fl oz / 500 ml
Key Ingredients: ROSMARINUS OFFICINALIS(ROSEMARY)LEAF OIL、CUCURBITA PEPO(PUMPKIN)SEED OIL、MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL、ARGANIA SPINOSA KERNEL OIL、CANANGA ODORATA(YLANG YLANG) FLOWER OIL、MENTHA PIPERITA (PEPPERMINT) OIL
Key Benefits: Hair Thickening, Anti-Breakage, Follicle Cleansing, D-Biotin Enriched, Essential Hydration

Scalp Balance Shampoo

Size: 10.14 fl oz / 300 ml | 16.91 fl oz / 500 ml
Key Ingredients: ROSMARINUS OFFICINALIS(ROSEMARY)LEAF OIL、CUCURBITA PEPO(PUMPKIN)SEED OIL、MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL、ARGANIA SPINOSA KERNEL OIL、CANANGA ODORATA(YLANG YLANG) FLOWER OIL、MENTHA PIPERITA (PEPPERMINT) OIL
Key Benefits: Hair Thickening, Anti-Breakage, Follicle Cleansing, D-Biotin Enriched, Essential Hydration

Moisture Shampoo

This shampoo scientifically blends organic argan oil with nourishing PROVITAMIN B5 (PANTHENOL) and aloe vera to protect and strengthen dry, damaged and chemically treated hair. Panthenol softens, hydrates and revitalizes dull hair, adding luster and shine.

Size: 10.14 fl oz / 300 ml | 16.91 fl oz / 500 ml
Key Ingredients: ARGANIA SPINOSA KERNEL OIL
Key Benefits: Argan Nourishment, ProVitamin Enriched, Aloe Hydration, Damage Protection, Shine Boost

Hydrating Daily Shampoo

Gentle, hydrating shampoo synthesizes natural organic argan oil and meadowfoam seed oil with amino acid-based cleansing agents to gently cleanse, condition and repair dry, damaged and chemically treated hair. Effective for daily use on all hair and scalp types, this intensive formula helps retain moisture and restore balance and shine. Meadowfoam seed oil and argan oil prevent moisture loss and damage.

Size: 10.14 fl oz / 300 ml | 16.91 fl oz / 500 ml
Key Ingredients: ARGANIA SPINOSA KERNEL OIL、LIMNANTHES ALBA(MEADOWFOAM) SEED OIL
Key Benefits: Argan Hydration, Meadowfoam Protection, Amino Cleansing, Moisture Retention, Daily Repair

Hydrating Peppermint Shampoo

Heavy cleansing shampoo synthesizes natural organic argan oil, peppermint oil and aloe vera extract gently remove heavy residues that diminish your hair’s shine. Natural peppermint oil effectively purifies and balances all hair and scalp types with antiseptic and antimicrobial properties. Helping cool skin and eliminate dandruff or lice from your scalp. It can also improve frizzy hair and may contribute to hair growth.

Size: 10.14 fl oz / 300 ml | 16.91 fl oz / 500 ml
Key Ingredients: MENTHA PIPERITA (PEPPERMINT) OIL、ARGANIA SPINOSA KERNEL OIL、LIMNANTHES ALBA(MEADOWFOAM) SEED OIL
Key Benefits: Deep Cleanse, Scalp Purify, Frizz Control, Growth Boost, Dandruff Elimination

Peppermint Clarifying Shampoo

Size: 10.14 fl oz / 300 ml | 16.91 fl oz / 500 ml
Key Ingredients: MENTHA PIPERITA (PEPPERMINT) OIL、ARGANIA SPINOSA KERNEL OIL
Key Benefits: Heavy Residue, Scalp Balance, Frizz Control, Growth Boost, Dandruff Relief

Conclusion: From Vision to Finished Product

Bringing a shampoo concept to market involves more than mixing ingredients — it’s about creating an experience that embodies your brand identity. With HODM Cosmetics, your custom shampoo line is backed by R&D expertise, modern manufacturing, and a deep understanding of global market trends.

Whether you’re launching a salon-exclusive product, expanding a retail brand, or entering e-commerce, HODM transforms your concept into a shelf-ready shampoo line that’s effective, compliant, and commercially successful.