How Long Does It Take to Develop a Custom Shampoo?

One of the most common questions brands ask when planning a new product launch is: How long does it take to develop a custom shampoo? The answer depends on the level of customization, ingredient complexity, testing requirements, and manufacturing scale.

In this guide, we break down the full custom shampoo development timeline, explaining each stage from concept to production and highlighting the key factors that influence speed. Understanding this process helps brands plan launches, manage inventory, and enter the market with confidence.

1. Overview: Custom Shampoo Development Timeline

On average:

• Private label shampoo: 30–45 days
• Modified custom formula: 45–60 days
• Fully custom shampoo: 60–90 days

Some complex formulations may take longer, especially when advanced actives or strict compliance requirements are involved.

2. Stage 1: Concept & Requirements (3–7 Days)

What Happens:

• Define target hair type & scalp condition
• Decide functional goals (repair, growth, curl care)
• Confirm ingredient preferences (sulfate-free, vegan, clean beauty)
• Select packaging type & estimated MOQ

Why it matters:
Clear requirements prevent delays later in development.

3. Stage 2: Formula Development (7–21 Days)

Private Label:

• Formula already exists
• Minor adjustments only

Custom Formula:

• Base system selection
• Active ingredient optimization
• Texture, fragrance, and foam design

Timeline Range:

• Modified base: 7–14 days
• Fully custom formula: 14–21 days

4. Stage 3: Sampling & Adjustments (7–14 Days)

Key Activities:

• Prototype production
• Sensory and performance evaluation
• Feedback & revisions
• Final formula approval

Note:
Multiple revision rounds may extend this stage.

5. Stage 4: Stability & Safety Testing (10–30 Days)

Tests Include:

• Accelerated stability testing
• Microbial testing
• pH and viscosity consistency
• Packaging compatibility

Important:
Testing can overlap with sampling to shorten timelines.

6. Stage 5: Packaging & Label Finalization (7–14 Days)

Tasks:

• Confirm bottle, cap, and label design
• Regulatory label review (INCI, claims, warnings)
• Printing approval

Delays often occur when artwork or compliance reviews are incomplete.

7. Stage 6: Pilot Batch & Scale-Up (7–14 Days)

Purpose:

• Validate formula at production scale
• Confirm mixing and filling parameters
• Final QA check

This ensures consistent quality in full production.

8. Stage 7: Mass Production & Filling (10–20 Days)

Includes:

• Full batch manufacturing
• Filling, labeling, and packaging
• Batch documentation

Lead time depends on order volume and packaging complexity.

9. Total Timeline Summary

10. What Can Delay Custom Shampoo Development?

Common delays include:

• Unclear product requirements
• Multiple formula revisions
• Ingredient supply issues
• Packaging redesigns
• Regulatory compliance changes

Tip:
Working with an experienced manufacturer significantly reduces delays.

11. How to Speed Up the Development Process

Brands can accelerate timelines by:

• Providing clear target market details
• Choosing proven active ingredients
• Finalizing packaging early
• Approving samples promptly

Conclusion

So, how long does it take to develop a custom shampoo?
For most brands, the process takes 30 to 90 days, depending on customization level. While custom shampoo requires careful planning and testing, the result is a high-performance product that delivers better results and stronger brand value.

Final CTA (High-Intent Conversion)

Planning to Develop a Custom Shampoo?
We offer:

✔ Private label & fully custom shampoo solutions
✔ Fast development timelines with low MOQ
✔ Clean beauty & sulfate-free formulations
✔ Full US & EU compliance support

👉 Contact us today to get a personalized development timeline for your shampoo project.