As the men’s grooming industry continues to expand, one product remains a constant bestseller: beard oil for men. Whether used in barbershops, sold online, or retailed in salons, beard oil offers the perfect blend of performance and luxury. For B2B buyers—such as salon owners, grooming brands, and distributors—developing a private label beard oil is a strategic move to enter or scale in this high-margin category.
At HODM, we support private label partners globally with low MOQ, high-quality beard oil production. Our R&D and OEM/ODM experience helps you launch a product that fits your brand vision—and sells.
Why Beard Oil Remains a Staple in Men’s Grooming
- Hydration & Softness: Keeps facial hair and the underlying skin nourished.
- Style Control: Offers light hold and eliminates frizz or dryness.
- Fragrance Appeal: Scents like sandalwood, cedar, or citrus enhance daily grooming rituals.
- Brand Loyalty: Beard oil is a repeat-purchase item with high customer retention.
💡HODM’s beard oil formulas are designed for both daily use and professional barbershop application, making them ideal for retail and wholesale channels.
Step-by-Step: Creating a Beard Oil That Sells
Define Your Market and Brand Positioning
Before selecting ingredients or packaging, clarify who you’re targeting:
- Premium salon clientele?
- Budget-friendly retail market?
- Eco-conscious consumers?
Your brand positioning will guide scent profile, packaging aesthetics, ingredient claims (vegan, natural, organic), and price point.
Choose the Right Beard Oil Formula
Top-performing base oils include:
- Jojoba Oil – closest to skin’s natural sebum
- Argan Oil – lightweight and rich in vitamin E
- Grapeseed Oil – fast-absorbing, non-greasy
- Sweet Almond Oil – excellent for dry or flaky skin
At HODM, we offer standard formulas or custom formulation options, with the ability to add:
- Essential oils (e.g., tea tree, cedarwood, peppermint)
- Fragrance-free or hypoallergenic versions
- Certifications (vegan, cruelty-free, halal, etc.)
Add Signature Scents or Keep It Clean
Scents play a major role in product identity. Popular fragrance directions:
-
Woody & Masculine – cedar, tobacco, oud
-
Fresh & Citrus – bergamot, lime, eucalyptus
-
Herbal & Natural – rosemary, lavender, tea tree
📌 TIP: Choose scent combinations aligned with your brand’s regional audience and cultural preferences.
Customize Packaging That Aligns With Your Brand
Packaging is where your beard oil visually competes. Choose from:
- Dropper bottles (15ml / 30ml / 50ml)
- Pump-top bottles
- Tins with roller or balm-oil hybrids
HODM’s in-house packaging support includes:
- Bottle sourcing
- Label design
- Silk printing or hot stamping
- Custom boxing
Low MOQ with HODM – Ideal for New Brands
Launching with low risk is critical. HODM supports:
- MOQ starting from 500 pcs per SKU
- Flexible packaging combinations
- Regulatory compliance for export (MSDS, COA, etc.)
- Dropshipping or bulk shipping options
Whether you’re testing a local market or scaling globally, we ensure speed, quality, and consistency in every beard oil batch.
Day Tonic Beard Oil
This day tonic beard oil is a specially formulated daytime oil that nourishes and conditions the beard with natural ingredients, leaving it soft, well-groomed, and infused with an invigorating scent for a healthy, lustrous appearance.
- Size: 1.01 fl oz / 30 ml
- Key Ingredients: ORYZA SATIVA (RICE) BRAN OIL、PERSEA GRATISSIMA (AVOCADO) OIL、HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL、RICINUS COMMUNIS (CASTOR) SEED OIL、ARGANIA SPINOSA KERNEL OIL、TOCOPHEROL、SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL、SANTALUM ALBUM (SANDALWOOD) OIL、VANILLA PLANIFOLIA、CITRUS AURANTIUM BERGAMIA (BERGAMOT) FRUIT OIL
- Key Benefits: Day use, Nourish, Natural, Soft feel, Fresh scent
Night Elixir Beard Oil
This night elixir beard oil offers targeted nighttime grooming with its rich, concentrated formula. Designed to replenish and hydrate the beard while you sleep, this luxurious elixir promotes a healthy and revitalized look by morning.
- Size: 1.01 fl oz / 30 ml
- Key Ingredients: PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL、HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL、MACADAMIA TERNIFOLIA SEED OIL、RICINUS COMMUNIS (CASTOR) SEED OIL、TOCOPHEROL、PERSEA GRATISSIMA (AVOCADO) OIL、ORYZA SATIVA (RICE) BRAN OIL、SANTALUM ALBUM (SANDALWOOD) OIL、VANILLA PLANIFOLIA、CITRUS AURANTIUM BERGAMIA (BERGAMOT) FRUIT OIL
- Key Benefits: Night care, Deep hydration, Rich formula, Sleep repair, Healthy look
Day Elixir Beard Oil Amber Gold
This day elixir beard oil amber gold infused with mint and jojoba oils, soothes, nourishes, and refreshes the beard while balancing natural oils, leaving it soft, rejuvenated, well-conditioned, lightly scented, and effortlessly manageable.
- Size: 1.01 fl oz / 30 ml
- Key Ingredients: ORYZA SATIVA (RICE) BRAN OIL、PERSEA GRATISSIMA (AVOCADO) OIL、HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL、RICINUS COMMUNIS (CASTOR) SEED OIL、ARGANIA SPINOSA KERNEL OIL、SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL、PYRUS MALUS (APPLE) SEED OIL、TOCOPHEROL、WHITE MUSK ATTAR OIL、POGOSTEMON CABLIN OIL
- Key Benefits: Mint infusion, Oil balance, Soft feel, Light scent, Easy styling
Night Elixir Beard Oil Amber Gold
This night elixir beard oil amber gold crafted with a rich and concentrated 100% natural formula, provides enhanced nourishment while you sleep, rejuvenating and revitalizing the beard for a healthy, nourished appearance.
- Size: 1.01 fl oz / 30 ml
- Key Ingredients: PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL、HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL、MACADAMIA TERNIFOLIA SEED OIL、RICINUS COMMUNIS (CASTOR) SEED OIL、PERSEA GRATISSIMA (AVOCADO) OIL、PYRUS MALUS (APPLE) SEED OIL、ORYZA SATIVA (RICE) BRAN OIL、WHITE MUSK ATTAR OIL、AMBER EXTRACT、VANILLA PLANIFOLIA FRUIT EXTRACT、POGOSTEMON CABLIN OIL
- Key Benefits: Night repair, Deep nourishment, Natural formula, Beard rejuvenation, Healthy look
Elixir Beard Balm
This elixir beard balm enriched with nourishing ingredients and a 100% natural formulation, conditions, styles, and softens your beard, leaving it manageable, well-groomed, and polished for a refined grooming routine.
- Size: 1.69 fl oz / 50 ml
- Key Ingredients: OLEA EUROPAEA (OLIVE) FRUIT OIL、ORYZA SATIVA (RICE) BRAN OIL、BEESWAX、RICINUS COMMUNIS (CASTOR) SEED OIL、TOCOPHEROL、MACADAMIA、TERNIFOLIA SEED OIL、HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL、PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL、PERSEA GRATISSIMA (AVOCADO) OIL、ARGANIA SPINOSA KERNEL OIL、SANTALUM ALBUM (SANDALWOOD) OIL、CITRUS AURANTIUM BERGAMIA (BERGAMOT) FRUIT OIL
- Key Benefits: Night repair, Deep nourishment, Natural formula, Beard rejuvenation, Healthy look
Beard Balm Amber Gold
This beard balm gold amber made with natural ingredients, offers deep hydration, repair, and strengthening while being easily absorbed, promoting a healthy, shiny beard with effective nourishment and no greasiness.
- Size: 1.69 fl oz / 50 ml
- Key Ingredients: OLEA EUROPAEA (OLIVE) FRUIT OIL、ORYZA SATIVA (RICE) BRAN OIL、BEESWAX、RICINUS COMMUNIS (CASTOR) SEED OIL、MACADAMIA TERNIFOLIA SEED OIL、HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL、PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL、PERSEA GRATISSIMA (AVOCADO) OIL、ARGANIA SPINOSA KERNEL OIL、PYRUS MALUS (APPLE) SEED OIL、TOCOPHEROL、WHITE MUSK ATTAR OIL、POGOSTEMON CABLIN OIL
- Key Benefits: Deep hydration, Strength repair, Fast absorption, Healthy shine, Non-greasy
Final Thoughts: Turn Grooming Trends Into Sales
The demand for beard oil shows no sign of slowing down. Whether you’re starting from scratch or upgrading an existing line, the key to success lies in offering a beard oil that solves real grooming concerns and reflects your brand values. With the right formulation, packaging, and supplier, your private label product can become a best-seller in both retail and salon settings.
👉 Partner with HODM to create a beard oil that delivers results—on the shelf and in the market.
