In today’s competitive beauty landscape, professional clients are looking for more than generic formulas—they want targeted, results-driven hair serums that align with their brand identity. From repairing damaged hair to adding shine or taming frizz, hair serums are among the most versatile and in-demand products in any salon or retail lineup.
For salons and distributors, developing a custom hair serum opens the door to brand loyalty, higher margins, and deeper client engagement. Whether you’re launching a signature product or expanding an existing line, private label serums allow you to tailor ingredients, fragrance, and texture to your market’s needs.
Customizing Your Hair Serum: From Formula to Branding
Whether you’re a salon chain, hair care startup, or regional distributor, the right customization process can help you build a high-performance, market-ready hair serum that reflects your brand’s values and target customer.
Key Elements of a Custom Hair Serum
Choose Your Target Hair Concern
Start by identifying the primary function of the serum:
- ✨ Anti-frizz and smoothing
- 💧 Moisture and hydration
- 💪 Strengthening and breakage repair
- 🌟 Shine and softness
- ⚖️ Scalp balancing
Select Functional Active Ingredients
Tailor your formula with high-performance ingredients based on your client needs:
| Function | Key Ingredients | Benefits |
|---|---|---|
| Hydration | Hyaluronic Acid, Aloe Vera | Deep moisture, lightweight feel |
| Repair | Keratin, Argan Oil | Strengthens damaged strands |
| Shine | Camellia Oil, Jojoba Oil | Adds gloss without grease |
| Anti-frizz | Dimethicone, Avocado Oil | Smooth finish, humidity control |
Customize the Sensory Experience
- Fragrance: Choose from essential oil blends (e.g., lavender, citrus) or signature parfums.
- Texture: Light oil, gel-serum hybrid, or fast-absorbing liquid.
- Packaging: Glass droppers, pumps, travel-size tubes—each sends a different brand message.
How HODM Helps You Create Your Own Hair Serum Line
As a professional hair serum manufacturer, HODM provides full-service solutions for salons, spas, beauty brands, and distributors looking to launch or expand their product lines. Our capabilities include:
End-to-End Customization
- ✔️ Ingredient selection and formula development
- ✔️ Custom packaging and bottle design
- ✔️ Brand name/logo printing
- ✔️ Compliance testing (EU/FDA ready)
- ✔️ Low MOQ and scalable production
Private Label Hair Serum Options
| Type | Use Case | Notes |
|---|---|---|
| Lightweight oil serum | Daily frizz control | Fast absorbing, no residue |
| Bond-repair serum | Damaged, color-treated hair | Adds strength & softness |
| Moisture boost serum | Dry scalps and ends | Rich in natural oils |
📌 HODM Hair Serum
👉 Explore HODM’s private label hair serum catalog to start your custom development process today.
Argan Oil Hair Serum
- Size: 3.4 fl oz / 100 ml
- Key Ingredients: ARGANIA SPINOSA KERNEL OIL(ARGAN OIL)
- Key Benefits: Vitamin Rich, Deep Hydration, Frizz Control, Silky Finish, Lightweight Formula
Platinum Blonde Hair Serum
- Size: 1.69 fl oz / 50 ml
- Key Ingredients: ARGANIA SPINOSA KERNEL (ARGAN) OIL、MACADAMIA TERNIFOLIA SEED OIL、COCOS NUCIFERA (COCONUT) OIL
- Key Benefits: Brass Neutralizing, Color Enhancing, Deep Hydration, Silky Finish, UV Protection
Max Repair Hair Serum
Max repair hair serum restores over-processed hair damaged by chemicals and environmental free radicals – it also max revives, repairs, and detangles hair, wigs, and hair extensions. Ultra-light miracle jojoba oil, argan oil, camellia seed oil and so on 11 oils leave no residue and No oil build up, only provide max smooth and silky finish and a brilliant shine. Heat protection, UV protection, and color protection.
- Size: 3.4 fl oz / 100 ml
- Key Ingredients: ARGANIA SPINOSA KERNEL (ARGAN) OIL、MACADAMIA INTEGRIFOLIA SEED OIL、SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL、PERSEA GRATISSIMA (AVOCADO) OIL、CAMELLIA JAPONICA SEED OIL、RICINUS COMMUNIS (CASTOR) SEED OIL、ALEURITES MOLUCCANUS SEED (KUKUI) OIL、CALOPHYLLUM INOPHYLLUM SEED (TAMANU) OIL、SCLEROCARYA BIRREA SEED (MARULA) OIL、COCOS NUCIFERA (COCONUT) OIL、HIPPOPHAE RHAMNOIDES FRUIT OIL、OLEA EUROPAEA (OLIVE) FRUIT OIL
- Key Benefits: Max Repair, Deep Nourishment, Silky Finish, Heat Protection, UV Shield
Hair Growth Serum
Contains essential oils, natural plant extracts, and biotin that help to provide a refreshed scalp environment for normal to thin-looking hair. Reduces hair loss due to breakage and delivers denser-looking hair.
- Size: 2.03 fl oz / 60 ml | 3.4 fl oz / 100 ml
- Key Ingredients: ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL、MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL、MENTHA PIPERITA (PEPPERMINT) OIL、ARGANIA SPINOSA KERNEL (ARGAN) OIL、LAVANDULA ANGUSTIFOLIA (LAVENDER) OIL、CEDRUS DEODARA WOOD OIL、CANANGA ODORATA FLOWER OIL、RICINUS COMMUNIS (CASTOR) SEED OIL、SESAMUM INDICUM (SESAME) SEED OIL、DAUCUS CAROTA SATIVA (CARROT) SEED OIL、OCIMUM BASILICUM (BASIL) OIL
- Key Benefits: Essential Oils, Scalp Refresh, Hair Density, Breakage Reduction, Biotin Infused
Argan Oil Hair Serum
Argan oil is rich in vitamin E, phenols, carotenes, squalene, and fatty acids. The essential fatty acids fight against drying, dehydration, and the loss of elasticity. Argan oil hair serum is a luxurious elixir to restore over-processed hair damaged by chemicals and environmental free radicals – it also revives, hydrates, and detangles hair, wigs and hair extensions. Ultra-light miracle argan oil leaves no residue and no oil build-up, only provides a silky finish and a brilliant shine.
- Size: 10.14 fl oz / 300 ml
- Key Ingredients: ARGANIA SPINOSA KERNEL (ARGAN) OIL
- Key Benefits: Argan Rich, Deep Hydration, Silky Finish, No Residue, Shine Boost
Conclusion: Your Signature Serum Starts Here
Developing a custom hair serum is more than a product decision—it’s a brand investment. With the right formula, scent, packaging, and performance, your serum can become a client favorite and a salon staple. Whether you’re targeting hydration, shine, or repair, HODM can help you bring your vision to life with flexible production and formulation expertise trusted by top beauty brands.
📩 Ready to create your signature serum? Contact HODM for a custom quote a sample.
