How One Salon Chain Built Its Own Private Label Shampoo Line

In today’s competitive beauty industry, salon chains are redefining their business models. Instead of relying solely on well-known retail brands, many salons are launching their own private label shampoo and conditioner lines. This strategic shift offers not only better profit margins but also stronger customer loyalty and brand differentiation.

As the demand for custom, sulfate-free, and professional-grade shampoos continues to grow in Europe and the U.S., salons are realizing that partnering with an experienced OEM/ODM manufacturer like HODM Cosmetics allows them to bring exclusive, salon-quality products to life—without managing complex production themselves.

1. Background: The Salon Chain’s Vision

A European salon chain with over 50 locations across France and Italy wanted to:

Build a signature hair care collection exclusive to its salons
Offer clients a professional-grade shampoo aligned with its brand’s eco-conscious image
Reduce dependency on third-party retail brands
Strengthen customer retention through in-salon and online sales

They approached HODM Cosmetics to develop a custom shampoo formula that embodied their salon philosophy: natural beauty, clean ingredients, and visible results.

2. The Development Process: From Idea to Production

Step 1: Concept & Market Research

The salon chain’s team and HODM’s R&D department analyzed:

Current European shampoo trends (sulfate-free, vegan, silicone-free)
Customer feedback from salon stylists
Competitor price positioning and product texture preferences

Result: The decision to develop a botanical-based repair shampoo enriched with argan oil, biotin, and peppermint extract to balance scalp health and enhance shine.

Step 2: Formula Customization

HODM’s laboratory customized the formula based on the brand’s target audience and texture requirements.
Key features included:

Organic-certified ingredients sourced from Morocco and France
Mild surfactants for a sulfate-free yet effective cleanse
Balanced pH for color-treated and sensitive hair
Cruelty-free, silicone-free, and paraben-free formulation

The result was a luxurious, creamy shampoo that delivered salon-quality results while maintaining a clean formulation profile.

Step 3: Branding & Packaging Design

The salon chain worked closely with HODM’s design team to develop a minimalist yet elegant packaging line featuring:

Matte pastel bottles with custom logo embossing
Recyclable materials aligned with the brand’s sustainability promise
250ml retail bottles and 1L salon-use formats

“We wanted something that looked as premium as it felt,” said the salon’s creative director. “HODM helped us create packaging that perfectly reflects our salon’s aesthetic and values.”

Step 4: Production & Quality Control

Once formulas and packaging were approved, HODM Cosmetics initiated small-batch production to test initial market response.

All products were GMP-certified and tested for stability and safety.
A traceable batch tracking system ensured quality consistency.
The entire production-to-delivery timeline was under 90 days.

Step 5: Market Launch & Distribution

The shampoo line launched in all salon locations and on the brand’s e-commerce site.
Within 3 months, the salon chain reported:

30% higher retail sales from in-salon product upselling
A 15% increase in repeat customers for shampoo services
Successful B2C expansion through online orders

The brand also gained press coverage in European beauty magazines as an eco-luxury hair care innovator.

3. Key Takeaways: What Other Salons Can Learn

Brand Extension Creates Loyalty
Clients are more likely to purchase and return when a salon offers its own branded care line.
OEM/ODM Partnerships Simplify Production
With HODM handling formulation, testing, and packaging, salon owners can focus on marketing and service.
Eco-Conscious Branding Resonates Globally
Sustainability and clean beauty claims are major differentiators for salon brands entering retail.
Smaller MOQs Make It Accessible
HODM Cosmetics offers flexible order quantities, enabling even mid-size salons to launch exclusive products.

4. HODM Cosmetics: Your Partner in Private Label Shampoo Development

At HODM Cosmetics, we specialize in helping salons, distributors, and brand founders create high-performance, fully customized hair care lines. Our end-to-end OEM/ODM services include:

Formula development (hydrating, repair, color-safe, anti-dandruff, etc.)
Brand design and packaging customization
GMP and international compliance support
Logistics and export assistance

Whether you want to develop a salon-exclusive shampoo, a vegan hair care range, or a luxury organic line, our team ensures your brand stands out in the competitive global market.

MoroccanArgan Oil Elixir Hair Shampoo

For weightless rehydration, designed to rebalance the hair’s moisture level. Damaged hair is repaired and regains softness, suppleness, and shine. The innovative ultra-hydrating formulas offer extraordinary superior hydration. Recharge the hair with natural argan oil moisture without overburdening it. For soft, supple, and nourished hair, full of healthy shine and vitality.

Size: 8.45 fl oz / 250 ml | 16.91 fl oz / 500 ml
Key Ingredients: ARGANIA SPINOSA KERNEL OIL (ARGAN OIL)
Key Benefits: Weightless Hydration, Moisture Balance, Damage Repair, Softness Boost, Healthy Shine

Argan Oil Hydrating Shampoo

For weightless rehydration,designed to rebalance the hair’s moisture level. Damaged hair is repaired and regains softness, suppleness and shine. The innovative ultra hydrating formulas offer extraordinary superior hydration. Recharge the hair with natural argan oil moisture without overburdening it. For soft, supple and nourished hair, full of healthy shine and vitality.

Size: 1.86 fl oz / 55 ml | 10.14 fl oz / 300 ml | 16.06 fl oz / 475 ml | 33.81 fl oz / 1000 ml
Key Ingredients: ARGANIA SPINOSA KERNEL OIL(ARGAN OIL)
Key Benefits: Argan Treatment, Sulfate Free, Moisture Balance, Anti-Dandruff, Healthy Shine

Gentle Clarifying Shampoo

Gentle clarifying shampoo is a professional-grade deep cleansing shampoo that is specially formulated with powerful but gentle sulfate-free washing agents that instantly remove dirt, buildup, and other impurities from your hair. Anti-residue and gentle non-irritating clarifying shampoo with a blend of plant oils, essential oils, and extracts also naturally nourishes and revitalizes your hair and scalp.

- Size: 10.14 fl oz / 300 ml
- Key Ingredients: OLEA EUROPAEA (OLIVE) FRUIT OIL、SESAMUM INDICUM (SESAME) SEED OIL、ARGANIA SPINOSA KERNEL (ARGAN) OIL、 MACADAMIA INTEGRIFOLIA SEED OIL、SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL、PERSEA GRATISSIMA (AVOCADO) OIL、CAMELLIA JAPONICA SEED OIL、RICINUS COMMUNIS (CASTOR) SEED OIL、ALEURITES MOLUCCANUS SEED (KUKUI) OIL、CALOPHYLLUM INOPHYLLUM SEED (TAMANU) OIL、SCLEROCARYA BIRREA SEED (MARULA) OIL、 COCOS NUCIFERA (COCONUT) OIL、MENTHA PIPERITA (PEPPERMINT) OIL、EUCALYPTUS GLOBULUS LEAF OIL、MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL、CINNAMOMUM CAMPHORA (CAMPHOR) BARK (RAVINTSARA) OIL、CITRUS AURANTIUM BERGAMIA (BERGAMOT) FRUIT OIL
- Key Benefits: Deep Cleansing, Sulfate Free, Residue Removal, Scalp Nourishment, Hair Revitalization

Sulfate Free Repair Shampoo

Sulfate free repair shampoo gently removes excess sebum, product build-up and pollution. Riches in vegetable protein, several plant extracts and oils effectively repair and strengthen lifeless hair. Natural washing agent sulfate free formula gently washes away color residue, the surface of the hair fiber is smoothed out to lock in the pigments.

Size: 10.14 fl oz / 300 ml
Key Ingredients: ARGANIA SPINOSA KERNEL (ARGAN) OIL、MACADAMIA INTEGRIFOLIA SEED OIL、SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL、PERSEA GRATISSIMA (AVOCADO) OIL、CAMELLIA JAPONICA SEED OIL、RICINUS COMMUNIS (CASTOR) SEED OIL、ALEURITES MOLUCCANUS SEED (KUKUI) OIL、CALOPHYLLUM INOPHYLLUM SEED (TAMANU) OIL、SCLEROCARYA BIRREA SEED (MARULA) OIL、COCOS NUCIFERA (COCONUT) OIL、OLEA EUROPAEA (OLIVE) FRUIT OIL、HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL
Key Benefits: Sulfate Free, Sebum Removal, Hair Repair, Strengthening Oils, Color Protection

Sulfate Free Color Protect Shampoo

Sulfate free color protect shampoo is free of harsh surfactants or sulfates that can strip away and damage color-treated hair. This ultra-mild cleanser protects the color’s integrity and prolongs vibrancy and brilliance. It is designed to prevent fading and eliminate color washouts. A mild & tearless sulfate-free formula which contains natural based cleaners coconut designed to care for color-treated, highlighted hair by cleaning effectively without washing out the colors, while providing strengthening and shine.

Size: 10.14 fl oz / 300 ml
Key Ingredients: ARGANIA SPINOSA KERNEL OIL、MACADAMIA INTEGRIFOLIA SEED OIL、SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL、PERSEA GRATISSIMA (AVOCADO) OIL、CAMELLIA JAPONICA SEED OIL、RICINUS COMMUNIS (CASTOR) SEED OIL、ALEURITES MOLUCCANUS SEED (KUKUI) OIL、CALOPHYLLUM INOPHYLLUM SEED (TAMANU) OIL、SCLEROCARYA BIRREA SEED (MARULA) OIL、COCOS NUCIFERA (COCONUT) OIL、OLEA EUROPAEA (OLIVE) FRUIT OIL
Key Benefits: Color Protection, Tearless Formula, Vibrancy Prolong, Coconut Cleanser, Shine Strengthening

Sulfate Free Thickening Volume Shampoo

A revolutionary nature-based cleanser for all types of hair. Helps repair split ends and tames flyaway. It makes hair look thicker and fuller. Riches in vegetable protein, several plant extracts, and oils. Gives thickening, volume, silky, softness, and shine. Leaves hair silky smooth and manageable.

Size: 3.4 fl oz / 100 ml
Key Ingredients: ARGANIA SPINOSA KERNEL OIL、MACADAMIA INTEGRIFOLIA SEED OIL、SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL、PERSEA GRATISSIMA (AVOCADO) OIL、CAMELLIA JAPONICA SEED OIL、RICINUS COMMUNIS (CASTOR) SEED OIL、ALEURITES MOLUCCANUS SEED (KUKUI) OIL、CALOPHYLLUM INOPHYLLUM SEED (TAMANU) OIL、SCLEROCARYA BIRREA SEED (MARULA) OIL、COCOS NUCIFERA (COCONUT) OIL、OLEA EUROPAEA (OLIVE) FRUIT OIL
Key Benefits: Split Repair, Flyaway Control, Thickening Volume, Silky Softness, Manageable Shine

Max Repair Shampoo

Max repair shampoo makes damaged, dry, and brittle hair feel of silky perfection and radiant shine. Riches in vegetable protein, several plant extracts, and oils effectively repair, smooth, and soften lifeless hair. Helps improve strength and elasticity while creating soft, touchable hair.

Size: 10.14 fl oz / 300 ml
Key Ingredients: ARGANIA SPINOSA KERNEL (ARGAN) OIL、MACADAMIA INTEGRIFOLIA SEED OIL、SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL、PERSEA GRATISSIMA (AVOCADO) OIL、CAMELLIA JAPONICA SEED OIL、RICINUS COMMUNIS (CASTOR) SEED OIL、ALEURITES MOLUCCANUS SEED (KUKUI) OIL、CALOPHYLLUM INOPHYLLUM SEED (TAMANU) OIL、SCLEROCARYA BIRREA SEED (MARULA) OIL、COCOS NUCIFERA (COCONUT) OIL、OLEA EUROPAEA (OLIVE) FRUIT OIL
Key Benefits: Silky Perfection, Radiant Shine, Strength Improvement, Touchable Hair, Elasticity Boost

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Keratin Clarifying Shampoo No.1 New

Ensures maximum performance when used before keratin botox. Washes away minerals, chlorine, and hard water deposits to revitalize dull hair and create the best hair condition for keratin botox. Ideal for periodic deep cleansing on all hair types.

Size: 8.45 fl oz / 250 ml | 16.91 fl oz / 500 ml | 33.81 fl oz / 1000 ml
Key Ingredients: LAVENDER ESSENTIAL OIL、ROSE ESSENTIAL OIL、ARGANIA SPINOSA KERNEL OIL (ARGAN OIL)、MACADAMIA INTEGRIFOLIA SEED OIL
Key Benefits: Deep Cleansing, Mineral Removal, Dull Revitalization, Keratin Preparation, All Types

Hair Growth Biotin Shampoo

Rosemary oil, peppermint oil, tea tree oil, ginger oil, vitamin E & H naturally help increase volume and thicken hair to deliver thicker-looking hair. Silicone free formula helps to remove follicle-clogging sebum, fatty acids and environmental residues from the scalp skin and hair and encourage healthy hair growth. Promote hair growth, strengthen & fortify hair.

Size: 8.45 fl oz / 250 ml | 16.91 fl oz / 500 ml | 33.81 fl oz / 1000 ml
Key Ingredients: MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL、MENTHA PIPERITA (PEPPERMINT) OIL、TOCOPHEROL、ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT、ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL
Key Benefits: Hair Thickening, Silicone Free, Follicle Cleansing, Growth Promotion, Strength Fortifying

Hair Repair Shampoo

Hair repair shampoo gently removes excess sebum, product build-up and pollution. Effectively repair and strengthen lifeless hair with anti-dandruff effect. Hair repair shampoo formula gently washes away color residue, the surface of the hair fiber is smoothed out to lock in the pigments.

Size: 8.45 fl oz / 250 ml | 16.91 fl oz / 500 ml | 33.81 fl oz / 1000 ml
Key Ingredients: PEG-40 CASTOR OIL、ARGANIA SPINOSA KERNEL (ARGAN) OIL、MACADAMIA TERNIFOLIA SEED OIL、COCOS NUCIFERA (COCONUT) OIL
Key Benefits: Sebum Removal, Pollution Cleansing, Strengthening Repair, Anti-Dandruff, Pigment Locking

Hair Hydrating Shampoo

For weightless rehydration,designed to rebalance the hair’s moisture level. The innovative ultra hydrating formulas offer extraordinary superior hydration. Recharge the hair with natural argan oil moisture without overburdening it. For soft, supple and nourished hair, full of healthy shine and vitality.

Size: 8.45 fl oz / 250 ml | 16.91 fl oz / 500 ml | 33.81 fl oz / 1000 ml
Key Ingredients: ARGANIA SPINOSA KERNEL (ARGAN) OIL、MACADAMIA TERNIFOLIA SEED OIL、COCOS NUCIFERA (COCONUT) OIL
Key Benefits: Weightless Hydration, Moisture Rebalance, Superior Hydration, Nourished Shine, Vitality Boost

Hair Hydrating Shampoo

For weightless rehydration,designed to rebalance the hair’s moisture level. The innovative ultra hydrating formulas offer extraordinary superior hydration. Recharge the hair with natural argan oil, vitamin C and honey moisture without overburdening it. For soft, supple and nourished hair, full of healthy shine and vitality.

Size: 8.45 fl oz / 250 ml | 16.91 fl oz / 500 ml | 33.81 fl oz / 1000 ml
Key Ingredients: ARGANIA SPINOSA KERNEL (ARGAN) OIL
Key Benefits: Weightless Hydration, Moisture Rebalance, Superior Hydration, Nourished Shine, Vitality Boost

Smooth & Silky Max Shampoo

This smooth & silky max shampoo, formulated with concentrated natural oils for maximum smoothness, features a long-lasting fragrance and ultra-hydrating formulas that nourish with macadamia and coconut oils for silky results.

Size: 8.45 fl oz / 250 ml | 16.91 fl oz / 500 ml | 33.81 fl oz / 1000 ml
Key Ingredients: MACADAMIA INTEGRIFOLIA SEED OIL、COCONUT OIL (COCOS NUCIFERA)
Key Benefits: Silky Smoothness, Long-Lasting Fragrance, Ultra Hydration, Macadamia Nourishment, Coconut Infusion

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Hydrating & Refreshing Shampoo

Size: 6.76 fl oz / 200ml | 13.53 fl oz / 400 ml
Key Ingredients: FLOWER OIL、MENTHA PIPERITA (PEPPERMINT) OIL
Key Benefits: Silky Smoothness, Long-Lasting Fragrance, Ultra Hydration, Macadamia Nourishment, Coconut Infusion

Thickening Shampoo

This men’s anti-hair loss system thickening shampoo scientifically blends hydrating amino acids with essential oils and natural plant extracts to reduces hair loss due to breakage and delivers denser-looking hair. Helps to remove follicle-clogging sebum, fatty acids and environmental residues from the scalp skin and hair. Thickening shampoo to provide thicker-looking hair with D-Biotin.

Size: 10.14 fl oz / 300 ml | 16.91 fl oz / 500 ml
Key Ingredients: ROSMARINUS OFFICINALIS(ROSEMARY)LEAF OIL、CUCURBITA PEPO(PUMPKIN)SEED OIL、MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL、ARGANIA SPINOSA KERNEL OIL、CANANGA ODORATA(YLANG YLANG) FLOWER OIL、MENTHA PIPERITA (PEPPERMINT) OIL
Key Benefits: Hair Thickening, Anti-Breakage, Follicle Cleansing, D-Biotin Enriched, Essential Hydration

Scalp Balance Shampoo

Size: 10.14 fl oz / 300 ml | 16.91 fl oz / 500 ml
Key Ingredients: ROSMARINUS OFFICINALIS(ROSEMARY)LEAF OIL、CUCURBITA PEPO(PUMPKIN)SEED OIL、MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL、ARGANIA SPINOSA KERNEL OIL、CANANGA ODORATA(YLANG YLANG) FLOWER OIL、MENTHA PIPERITA (PEPPERMINT) OIL
Key Benefits: Hair Thickening, Anti-Breakage, Follicle Cleansing, D-Biotin Enriched, Essential Hydration

Moisture Shampoo

This shampoo scientifically blends organic argan oil with nourishing PROVITAMIN B5 (PANTHENOL) and aloe vera to protect and strengthen dry, damaged and chemically treated hair. Panthenol softens, hydrates and revitalizes dull hair, adding luster and shine.

Size: 10.14 fl oz / 300 ml | 16.91 fl oz / 500 ml
Key Ingredients: ARGANIA SPINOSA KERNEL OIL
Key Benefits: Argan Nourishment, ProVitamin Enriched, Aloe Hydration, Damage Protection, Shine Boost

Hydrating Daily Shampoo

Gentle, hydrating shampoo synthesizes natural organic argan oil and meadowfoam seed oil with amino acid-based cleansing agents to gently cleanse, condition and repair dry, damaged and chemically treated hair. Effective for daily use on all hair and scalp types, this intensive formula helps retain moisture and restore balance and shine. Meadowfoam seed oil and argan oil prevent moisture loss and damage.

Size: 10.14 fl oz / 300 ml | 16.91 fl oz / 500 ml
Key Ingredients: ARGANIA SPINOSA KERNEL OIL、LIMNANTHES ALBA(MEADOWFOAM) SEED OIL
Key Benefits: Argan Hydration, Meadowfoam Protection, Amino Cleansing, Moisture Retention, Daily Repair

Hydrating Peppermint Shampoo

Heavy cleansing shampoo synthesizes natural organic argan oil, peppermint oil and aloe vera extract gently remove heavy residues that diminish your hair’s shine. Natural peppermint oil effectively purifies and balances all hair and scalp types with antiseptic and antimicrobial properties. Helping cool skin and eliminate dandruff or lice from your scalp. It can also improve frizzy hair and may contribute to hair growth.

Size: 10.14 fl oz / 300 ml | 16.91 fl oz / 500 ml
Key Ingredients: MENTHA PIPERITA (PEPPERMINT) OIL、ARGANIA SPINOSA KERNEL OIL、LIMNANTHES ALBA(MEADOWFOAM) SEED OIL
Key Benefits: Deep Cleanse, Scalp Purify, Frizz Control, Growth Boost, Dandruff Elimination

Peppermint Clarifying Shampoo

Size: 10.14 fl oz / 300 ml | 16.91 fl oz / 500 ml
Key Ingredients: MENTHA PIPERITA (PEPPERMINT) OIL、ARGANIA SPINOSA KERNEL OIL
Key Benefits: Heavy Residue, Scalp Balance, Frizz Control, Growth Boost, Dandruff Relief

Conclusion: From Salon Vision to Reality

This case study shows that creating a private label shampoo line is no longer limited to large corporations. With the right OEM/ODM partner, even a regional salon chain can bring a professional-quality, market-ready product to life—quickly and affordably.

HODM Cosmetics provides the technical expertise, manufacturing precision, and brand-building guidance needed to make it happen.
Your salon’s next signature product could be just one consultation away.