Today’s customers expect more than a “one-size-fits-all” solution—especially in professional salon or retail settings. Whether they have curly, fine, damaged, or oily hair, clients are looking for serums tailored to their unique hair type. For salons, distributors, and brand developers, this opens the door to creating targeted hair serum formulations that deliver real results and stand out in a competitive market.
By offering a range of hair serums for different hair types, brands can maximize customer satisfaction, boost retail sales, and expand loyalty. Tailored formulations also allow you to position your brand as performance-driven and results-focused.
Matching Hair Serums to Hair Types – A Strategic Guide
Curly and Coily Hair
Curly textures require intense moisture, frizz control, and curl definition without heaviness.
- Key Ingredients: Argan oil, castor oil, shea butter, vitamin E
- Formulation Notes: Rich, emollient, anti-humidity
- Ideal Claims: Frizz control, moisture lock, curl-enhancing
Fine and Straight Hair
Lightweight formulas are critical for thin or straight strands to prevent oiliness and heaviness.
- Key Ingredients: Jojoba oil, cyclopentasiloxane, aloe vera
- Formulation Notes: Fast-absorbing, non-greasy finish
- Ideal Claims: Adds shine, reduces flyaways, lightweight feel
Dry or Damaged Hair
Dry or chemically treated hair needs serums that repair the cuticle, restore elasticity, and reduce breakage.
- Key Ingredients: Keratin, biotin, panthenol, ceramides
- Formulation Notes: Repair-focused, protein and lipid rich
- Ideal Claims: Damage repair, split-end treatment, color protection
Oily or Combination Scalp
Clients with oily roots but dry ends need balance—hydration without buildup.
- Key Ingredients: Tea tree oil, niacinamide, green tea extract
- Formulation Notes: Scalp-soothing, oil-regulating
- Ideal Claims: Lightweight hydration, scalp balancing, refreshes without residue
Table – Hair Type and Serum Formulation Summary
| Hair Type | Key Ingredients | Texture Recommendation | Targeted Benefits |
|---|---|---|---|
| Curly/Coily | Argan oil, vitamin E | Creamy oil-serum blend | Frizz control, moisture |
| Fine/Straight | Jojoba, aloe, silicones | Lightweight liquid serum | Shine, anti-flyaway |
| Dry/Damaged | Keratin, biotin, ceramides | Rich, strengthening blend | Repair, heat protection |
| Oily Scalp | Tea tree oil, green tea | Water-gel based | Balancing, non-greasy hydration |
How HODM Customizes Serums for Your Market
At HODM Cosmetics, we understand that your brand needs flexibility, not generic solutions. That’s why we offer full-service private label development for hair serums tailored by hair type and function.
What We Offer
- ✔️ Tailored serum formulations by hair type
- ✔️ Clean beauty options: silicone-free, vegan, sulfate-free
- ✔️ Fully customized packaging (pump, dropper, glass, PET)
- ✔️ Custom fragrance and brand printing
📦 Low MOQs and quick production timelines make it easier for brands at all stages to launch or scale.
HDOM Hair Serums:
👉 Start building your professional serum line with HODM. Explore our private label hair serum options here →
Argan Oil Hair Serum
- Size: 3.4 fl oz / 100 ml
- Key Ingredients: ARGANIA SPINOSA KERNEL OIL(ARGAN OIL)
- Key Benefits: Vitamin Rich, Deep Hydration, Frizz Control, Silky Finish, Lightweight Formula
Platinum Blonde Hair Serum
- Size: 1.69 fl oz / 50 ml
- Key Ingredients: ARGANIA SPINOSA KERNEL (ARGAN) OIL、MACADAMIA TERNIFOLIA SEED OIL、COCOS NUCIFERA (COCONUT) OIL
- Key Benefits: Brass Neutralizing, Color Enhancing, Deep Hydration, Silky Finish, UV Protection
Max Repair Hair Serum
Max repair hair serum restores over-processed hair damaged by chemicals and environmental free radicals – it also max revives, repairs, and detangles hair, wigs, and hair extensions. Ultra-light miracle jojoba oil, argan oil, camellia seed oil and so on 11 oils leave no residue and No oil build up, only provide max smooth and silky finish and a brilliant shine. Heat protection, UV protection, and color protection.
- Size: 3.4 fl oz / 100 ml
- Key Ingredients: ARGANIA SPINOSA KERNEL (ARGAN) OIL、MACADAMIA INTEGRIFOLIA SEED OIL、SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL、PERSEA GRATISSIMA (AVOCADO) OIL、CAMELLIA JAPONICA SEED OIL、RICINUS COMMUNIS (CASTOR) SEED OIL、ALEURITES MOLUCCANUS SEED (KUKUI) OIL、CALOPHYLLUM INOPHYLLUM SEED (TAMANU) OIL、SCLEROCARYA BIRREA SEED (MARULA) OIL、COCOS NUCIFERA (COCONUT) OIL、HIPPOPHAE RHAMNOIDES FRUIT OIL、OLEA EUROPAEA (OLIVE) FRUIT OIL
- Key Benefits: Max Repair, Deep Nourishment, Silky Finish, Heat Protection, UV Shield
Hair Growth Serum
Contains essential oils, natural plant extracts, and biotin that help to provide a refreshed scalp environment for normal to thin-looking hair. Reduces hair loss due to breakage and delivers denser-looking hair.
- Size: 2.03 fl oz / 60 ml | 3.4 fl oz / 100 ml
- Key Ingredients: ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL、MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL、MENTHA PIPERITA (PEPPERMINT) OIL、ARGANIA SPINOSA KERNEL (ARGAN) OIL、LAVANDULA ANGUSTIFOLIA (LAVENDER) OIL、CEDRUS DEODARA WOOD OIL、CANANGA ODORATA FLOWER OIL、RICINUS COMMUNIS (CASTOR) SEED OIL、SESAMUM INDICUM (SESAME) SEED OIL、DAUCUS CAROTA SATIVA (CARROT) SEED OIL、OCIMUM BASILICUM (BASIL) OIL
- Key Benefits: Essential Oils, Scalp Refresh, Hair Density, Breakage Reduction, Biotin Infused
Argan Oil Hair Serum
Argan oil is rich in vitamin E, phenols, carotenes, squalene, and fatty acids. The essential fatty acids fight against drying, dehydration, and the loss of elasticity. Argan oil hair serum is a luxurious elixir to restore over-processed hair damaged by chemicals and environmental free radicals – it also revives, hydrates, and detangles hair, wigs and hair extensions. Ultra-light miracle argan oil leaves no residue and no oil build-up, only provides a silky finish and a brilliant shine.
- Size: 10.14 fl oz / 300 ml
- Key Ingredients: ARGANIA SPINOSA KERNEL (ARGAN) OIL
- Key Benefits: Argan Rich, Deep Hydration, Silky Finish, No Residue, Shine Boost
Conclusion: Your Signature Serum Starts Here
Developing a custom hair serum is more than a product decision—it’s a brand investment. With the right formula, scent, packaging, and performance, your serum can become a client favorite and a salon staple. Whether you’re targeting hydration, shine, or repair, HODM can help you bring your vision to life with flexible production and formulation expertise trusted by top beauty brands.
📩 Ready to create your signature serum? Contact HODM for a custom quote a sample.
