Best Private Label Hair Products for Your Salon or Online Store

In today’s competitive beauty industry, offering high-quality private label hair products can set your salon or online store apart. Whether you want to create a signature shampoo for your hair salon, or launch an exclusive product line in your e-commerce shop, private labeling allows you to deliver premium products under your own brand — without the complexity of manufacturing.

Choosing the right products is crucial to building a brand that your customers love and trust. In this blog, we’ll introduce some of the best private label hair products you should consider for your salon or online store in 2025, and how to make the right selections for your audience.

Why Offer Private Label Hair Products?

Exclusive Branding: Build brand loyalty with unique products customers can’t find elsewhere.
Higher Profit Margins: Private label products often offer better margins than resale items.
Full Control: Customize formulas, packaging, and marketing to reflect your brand identity.
Market Flexibility: Easily pivot to trends like clean beauty, vegan formulas, or scalp care solutions.

10 Best Private Label Hair Products

Hydrating Shampoo

This hydrating shampoo offers weightless moisture for all hair types; enriched with argan oil, vitamin C, and honey, it leaves hair soft, supple, and shiny while providing a luxurious cleanse that revitalizes and rejuvenates.

Size: 10.14 fl oz / 300 ml | 16.91 fl oz / 500 ml | 33.81 fl oz / 1000 ml
Key Ingredients: ARGANIA SPINOSA KERNEL (ARGAN) OIL
Key Benefits: Weightless Moisture, Luxurious Cleanse, Soft Shine, Supple Texture, Revitalizing Hydration

Hydrating Conditioner

This hydrating conditioner delivers deep hydration, color protection, and smoothing benefits with a lightweight formula enriched with argan oil, vitamin C, and honey. Suitable for all hair types, it leaves hair soft, protected, and promotes optimal shine.

Size: 10.14 fl oz / 300 ml | 16.91 fl oz / 500 ml | 33.81 fl oz / 1000 ml
Key Ingredients: HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL、HYDROXYETHYLCELLULOSE、ARGANIA SPINOSA KERNEL (ARGAN) OIL
Key Benefits: Deep Hydration, Color Protection, Smoothing Benefits, Lightweight Formula, Optimal Shine

Organic Coconut Oil

This organic coconut oil offers rich flavor and aroma for culinary use while providing deep hydration for skin and hair. As a serum, it smooths and brightens skin, hair, and nails, protecting them from environmental stressors.

Size: 3.4 fl oz / 100 ml
Key Ingredients: COCONUT OIL(COCOSNUCIFERAL)
Key Benefits: Rich Flavor, Deep Hydration, Smooth Texture, Brightening Effect, Environmental Protection

Intensive Repair Mask

This intensive repair mask is a smoothing, shine-boosting treatment for all hair types, promoting noticeable shine, smoothing for a cashmere touch, and conditioning to strengthen and protect damaged, brittle hair.

Size: 8.45 fl oz / 250 ml | 16.91 fl oz / 500 ml | 33.81 fl oz / 1000 ml
Key Ingredients: HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL、ARGANIA SPINOSA KERNEL (ARGAN) OIL、 MACADAMIA TERNIFOLIA SEED OIL、 COCOS NUCIFERA (COCONUT) OIL
Key Benefits: Intensive Repair, Shine Boosting, Cashmere Touch, Strengthening Conditioning, Damage Protection

Argan Oil Shine Spray

This shine spray enriched with argan oil offers glimmering shine, heat protection, and lightweight softness for all hair types. Its ultra-light formula creates a luminous veil, providing thermal protection while leaving hair smooth.

Size: 3.4 fl oz / 100 ml
Key Ingredients: ARGANIA SPINOSA KERNEL OIL(ARGAN OIL)
Key Benefits: Glimmering Shine, Heat Protection, Lightweight Softness, Luminous Veil, Smooth Finish

Max Repair Hair Serum

This max repair serum, enriched with jojoba, argan, sea buckthorn, and plant oils, restores and detangles over-processed hair; its ultra-light, residue-free formula delivers a silky, shiny finish with heat, UV, and color protection.

Size: 3.4 fl oz / 100 ml
Key Ingredients: ARGANIA SPINOSA KERNEL (ARGAN) OIL、MACADAMIA INTEGRIFOLIA SEED OIL、SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL、PERSEA GRATISSIMA (AVOCADO) OIL、CAMELLIA JAPONICA SEED OIL、RICINUS COMMUNIS (CASTOR) SEED OIL、ALEURITES MOLUCCANUS SEED (KUKUI) OIL、CALOPHYLLUM INOPHYLLUM SEED (TAMANU) OIL、SCLEROCARYA BIRREA SEED (MARULA) OIL、COCOS NUCIFERA (COCONUT) OIL、HIPPOPHAE RHAMNOIDES FRUIT OIL、OLEA EUROPAEA (OLIVE) FRUIT OIL
Key Benefits: Max Repair, Ultra Light, Residue Free, Silky Finish, Color Protection

Curl Cream Gel

This curl cream gel energizes curls, defining, separating, and softening waves of all textures, while rose essential oil and organic argan oil provide optimal curl definition, maximum hold, frizz control, and natural bounce.

Size: 6.76 fl oz / 200ml
Key Ingredients: SPINOSA KERNEL OIL、ROSA DAMASCENA FLOWER OIL
Key Benefits: Curl Definition, Maximum Hold, Frizz Control, Natural Bounce, Soft Texture

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Keratin Protetin Silver

This keratin protein silver offers a revolutionary hair treatment with advanced smoothing technology and a formaldehyde-free formula. Infused with keratin, collagen, argan oil, and botanicals, it eliminates frizz, leaving blonde hair sleek and shiny.

Size: 8.45 fl oz / 250 ml | 16.91 fl oz / 500 ml | 33.81 fl oz / 1000 ml
Key Ingredients: HYDROGENATED CASTOR OIL、MACADAMIA INTEGRIFOLIA SEED OIL
Key Benefits: Advanced Smoothing, Formaldehyde Free, Frizz Elimination, Sleek Finish, Blonde Enhancement

Volumizing Powder

This weightless volumizing powder effectively enhances hair volume and texture without heaviness, delivering instant fullness and lift with a matte finish and light hold, perfect for a natural, effortless style.

Size: 0.29 fl oz / 8.5 ml
Key Ingredients: AQUA,SILICA DIMETHYL SILYLATE,GLYCERIN,POLYMETHYLSILSESQUIOXANE,OCTYLACRYLAMIDE/ACRYLATES/BUTYLAMINOETHYL METHACRYLATE COPOLYMER, PHENOXYETHANOL,ETHYLHEXYLGLYCERIN,SODIUM CHLORIDE,AMINOMETHYL PROPANOL
Key Benefits: Instant Volume Boost, Lightweight Texture, Long-Lasting Fullness

Night Elixir Beard Oil

This night elixir beard oil offers targeted nighttime grooming with its rich, concentrated formula. Designed to replenish and hydrate the beard while you sleep, this luxurious elixir promotes a healthy and revitalized look by morning.

Size: 1.01 fl oz / 30 ml
Key Ingredients: PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL、HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL、MACADAMIA TERNIFOLIA SEED OIL、RICINUS COMMUNIS (CASTOR) SEED OIL、TOCOPHEROL、PERSEA GRATISSIMA (AVOCADO) OIL、ORYZA SATIVA (RICE) BRAN OIL、SANTALUM ALBUM (SANDALWOOD) OIL、CITRUS AURANTIUM BERGAMIA (BERGAMOT) FRUIT OIL
Key Benefits: Nighttime Grooming, Rich Formula, Deep Hydration, Healthy Look, Revitalized Appearance

Private Label Hair Product FAQs

What types of private label hair care products do you offer?

We offer a wide range of hair care products, including shampoos, conditioners, hair masks, leave-in treatments, hair serums, styling products, and scalp treatments. Custom formulations and branding options are available to meet your specific needs.

Can I customize the formula for my brand?

Yes! We offer OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) services. You can choose from our existing formulas or work with our R&D team to develop a unique formulation tailored to your brand’s concept.

What is the minimum order quantity (MOQ)?

MOQ depends on the level of customization and the product type. Standard private label orders (using existing formulations) typically start at 500–1,000 units per product, while fully custom formulations may require a higher MOQ.

Do your products comply with international regulations?

Yes, our hair care products comply with FDA (U.S.), EU Cosmetics Regulation (EC 1223/2009), and other global standards. We ensure that all formulations meet safety and quality requirements for different markets.

Can you provide packaging and branding services?

Yes! We offer custom packaging solutions, including bottle and jar selection, label design, and printing. We can help you create a premium look that aligns with your brand’s identity.

How long does the production process take?

Lead times vary depending on the level of customization:

Standard private label products: 4–6 weeks
Fully customized formulations: 8–12 weeks (including formulation development and testing)

Do you offer custom branding/packaging?

Yes! Customize labels, jars, and packaging to match your brand.

Can I receive product samples before placing a bulk order?

Yes, we provide product samples so you can test the formula, texture, and fragrance before committing to a large order. Sample fees may apply but can often be credited toward your final order.

What is your payment and shipping process?

We require a deposit (typically 30-50%) before production begins, with the balance due before shipment. We ship via air freight or sea freight, depending on your location and order size.

Conclusion

Offering the best private label hair products can transform your salon or online store into a trusted beauty brand. By starting with high-demand products like shampoos, leave-ins, and serums, and partnering with a reliable manufacturer, you set your brand up for long-term success.

🚀 Ready to create your own private label haircare line?
👉 Contact HODM Cosmetics for a Free Sample & Quote!

Why Offer Private Label Hair Products?