In today’s competitive hair care market, generic products no longer cut it. Customers are looking for customized solutions that match their specific hair types and needs. If you’re planning to launch or expand a private label shampoo line, targeting the right hair types can significantly increase both sales and customer retention.
Whether you’re a salon brand, eCommerce startup, or wholesale distributor, knowing which hair types to focus on helps streamline your product development and marketing.
🔍 Most In-Demand Hair Types to Target
Let’s explore the top 5 hair types that present the best opportunities for your private label shampoo line:
1️⃣ Curly & Coily Hair
Why it matters:
Curly hair types are naturally dry and prone to frizz, breakage, and shrinkage. They require moisturizing, sulfate-free formulas that cleanse gently without stripping natural oils.
Ideal formula features:
- Sulfate-free and silicone-free
- Infused with argan oil, shea butter, or coconut oil
- Promotes definition and detangling
2️⃣ Oily Scalp & Fine Hair
Why it matters:
Customers with oily scalps struggle with flat, greasy hair that needs frequent washing. A clarifying or balancing shampoo that removes excess sebum without drying the scalp is highly sought after.
Ideal formula features:
- Tea tree oil or salicylic acid
- Lightweight, non-creamy texture
- Oil-control and scalp-refreshing properties
3️⃣ Dry & Damaged Hair
Why it matters:
Heat styling, environmental exposure, and aging all contribute to dry and brittle hair. Customers in this category need deep hydration and repair-focused formulas.
Ideal formula features:
- Rich in natural oils (argan, avocado, jojoba)
- Contains keratin or amino acids for protein repair
- Creamy and nourishing base
4️⃣ Color-Treated Hair
Why it matters:
Color-treated hair is especially vulnerable to fading and dryness. These customers look for color-safe, sulfate-free shampoos that maintain vibrancy.
Ideal formula features:
- Color-protection agents like UV filters or quinoa protein
- pH-balanced (around 4.5–5.5)
- Free from harsh sulfates and salts
5️⃣ Normal Hair (with Scalp Balance Needs)
Why it matters:
Not all customers have extreme needs. Many are looking for a clean, gentle everyday shampoo that supports overall hair health without buildup.
Ideal formula features:
- Balanced pH
- Mild cleansing agents (e.g., coconut-derived surfactants)
- Light botanical extracts like chamomile or aloe
📊 Comparison Table: Shampoo Focus by Hair Type
| Hair Type | Key Concerns | Recommended Formula Features |
|---|---|---|
| Curly/Coily | Dryness, frizz, tangles | Sulfate-free, moisturizing oils, curl-defining agents |
| Oily Scalp | Greasiness, flatness | Tea tree, clarifying agents, lightweight texture |
| Dry/Damaged | Breakage, dullness | Rich oils, keratin, protein repair complex |
| Color-Treated | Fading, dryness | UV protection, sulfate-free, pH balanced |
| Normal | Maintenance, mild care | Mild surfactants, herbal extracts, no buildup |
🏷️ Launching a Custom Shampoo Line With HODM Cosmetics
At HODM, we specialize in private label shampoo manufacturing for brands around the world. We offer:
- ✔️ Fully customizable formulas
- ✔️ Scalp- and hair-type-specific ingredient recommendations
- ✔️ Low MOQs ideal for startups and boutique brands
- ✔️ Clean beauty, sulfate-free, vegan and paraben-free options
- ✔️ Professional packaging design and support
🧠 Final Thoughts: Smart Targeting Leads to Repeat Customers
Choosing the right hair types to target is not just about product performance—it’s about smart business. Shampoo that solves specific problems leads to:
- Higher customer satisfaction
- More frequent reorders
- Stronger brand reputation
- Lower product return rates
Whether you choose to focus on curly hair, oily scalps, or color-treated strands, a targeted shampoo offering will give your brand a competitive edge.
📞 Ready to Customize Your Own Shampoo Line?
Let us help you develop a tailored shampoo range for the customers you want to serve.
